Photo credit: AdWeek
(Article snip from Ad Week)
“The brand stunt includes changing store signage and the Twitter handle to IHOb, plus promoting the 60-year old breakfast chain’s new “Ultimate Steakburgers” offering, complete with seven varieties. Additionally, a Hollywood flagship IHOb restaurant will host a “VIB” launch party today.
“IHOP makes world-famous pancakes, so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes, was to change our name to IHOb,” said Brad Haley, chief marketing officer for IHOb restaurants, in a statement. “We’ve pancaked pancakes for 60 years now, so it’s the perfect time to start burgerin’ burgers.””
SOURCE Ad Week)
I’m a foodie so chances are I’ll be trying out their beef! I’ll keep you posted 🙂