ICYPark is upon us!
Beyoncè revealed the latest edition to her Adidas x Ivy Park collection. The collection is designed to “bring the street to the slopes.” The line is “alpine-inspired” with “classic streetwear references.” The collection is also size-inclusive.
WWD reports the collection will feature five new styles of shoes including an update to the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers as well as a brand-new Super Sleek Boot. Popular names are in the campaign like Hailey Bieber, Gucci Mane, the singer Kaash Paige, and models Akesha Murray, Shi Gray and Kyla Coleman.
Via Footwear News
The campaign also advances the brand’s “This Is Your Park” mantra. Beyoncé came up with the idea last year during the pandemic as she looked inward mentally, physically and emotionally. She encouraged her fans to do the same and explore questions such as: where is your beast mode, what drives you, where do your dreams lie, what is your motivation? For her, the response is: your park.
This latest version of the multimedia campaign invites people to think outside the box with a reminder that “Your Park Is Your Wonderland,” whether that be in the city or the mountains.
No release date yet, but we’ll keep you updated.