The classic 1999 single by Juvenile is getting a “pandemic remix.”
Juvenile featuring Mannie Fresh remixed “Back That Thang Up” and says, “Vax That Thang Up.”
Complex reports Juvenile is part of a campaign aimed to boost vaccination rates. In a press release, Juvenile said he was inspired to “do something positive” for people while also promoting the litany of benefits of being vaccinated.”
Check out the video. It has Juvenile, Mannie Fresh, and Mia X. No Weezy in this one!
“Do not let your guard down,” Mannie Fresh, who also produced the original song, said. “Get vaccinated. I did this project because I wanted to educate my people, and I wanted us to live.”
The “Vax That Thang Up” rework is a collaboration with BLK, the largest dating app made for Black singles. In partnership with the Atlanta-based creative agency Majority, which was co-founded by Shaq earlier this year, the BLK team is working to encourage more young adults to get vaccinated. The BLK app has also rolled out its Vaxified badge, which allows users to let potential matches know upfront that they’re vaccinated.
“The song may be playful and fun, but the underlying message is as real as it gets,” Jonathan Kirkland, BLK’s head of brand and marketing, said.